We've officially launched in over 165+ Hy-Vee, Inc. stores, where shoppers can now find Main Event protein bars as singles or 4-pack boxes in 3 flavors: Caramel Chocolate Crisp, Peanut Butter Chocolate, and Cookies & Cream.
As we continue growing our retail footprint, partnerships like this are key to reaching new audiences and bringing performance-focused nutrition to more consumers.
A big thank you to the Hy-Vee team Kaitlin O. Megan Callahan, MS, RD, LD for their efforts and enthusiasm in bringing this launch to life and even selecting Main Event for "Dietician's Pick" in our first month!
For more information on licensing opportunities with UFC, visit https://imglicensing.com/brands/ufc/
