As excitement builds for Rugby World Cup 2023, sportswear brand Macron and World Rugby today presented the tournament’s official merchandise line, in a partnership facilitated by World Rugby’s Global Master Licensee IMG.
Inspired by the French tricolour, the line predominantly features the host nation’s characteristic blue, white and red colours and includes products for men, women and children. The practical and elegant garments can be worn at any time of day and feature refined graphics, top-quality fabrics, and a wide range of accessories for a truly complete casual sporting look.
Dedicated to rugby fans all over the world, the new sportswear line consists of two main collections: the Event Collection and the Capsule City Collection. The Event Collection includes T-shirts, polos, and sweatshirts featuring designs based on the tournament’s logo, as well as comfortable, high-performance rainproof, and thermal jackets.
Meanwhile, the Capsule City Collection pays homage to the 10 French cities that will host the matches and consists of a selection of T-shirts and sweatshirts featuring the ‘Mobius’ graphic present in the tournament’s logo. The collection also includes a wide range of accessories like caps, berets, gym bags and scarves, all customised with the names of the host cities and the official logo.
As the Official Sports Apparel Supplier of Rugby World Cup 2023, Macron has also designed kits for the tournament’s referees and linesmen, staff and volunteers. The growing partnership betweenMacron and World Rugby, further confirms Macron’s growth and consolidation as the leading international sportswear brand in the world of rugby. The brand’s success stems from its ability to create top quality, tailor-made technical garments with attention to detail and Italian taste. Macron’s winning product range is complemented by close collaboration with international governing bodies, federations and clubs. The company also supports its partners in the development of effective product sales plans.
All items in the official merchandise line will be available at the RWC 2023 official online store, as well as on macron.com and in all Macron Sports Hubs and authorized Macron dealers. The collection will also be available in all stadiums and fanzone stores during the tournament.