Barrel Global Launches Officially Licensed 'John Wick' Kentucky Straight Bourbon WhiskeyExclusive Mopar '27 Dodge Charger Commemorates 90 Years of Mopar Passion, Performance and Personalization at SEMA ShowDodge returns to NASCAR Cup Series in 2027 with Kaulig RacingThe 24 Hours of Le Mans extends its partnership with Kappa through 2028!
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We unlock and monetize brand equity

With our worldwide network of over 25 offices across 5 continents we join global strategy to local expertise to unlock your brand’s potential through strategic product licensing.

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Featured articles

John Wick Whiskey Article Grid

Barrel Global Launches Officially Licensed 'John Wick' Kentucky Straight Bourbon Whiskey

  • Media + Entertainment
  • John Wick
mopar grid

Exclusive Mopar '27 Dodge Charger Commemorates 90 Years of Mopar Passion, Performance and Personalization at SEMA Show

  • Automotive
  • Mopar
Dodge Nascar Article Grid

Dodge returns to NASCAR Cup Series in 2027 with Kaulig Racing

  • Automotive
  • Dodge
24h lemans x kappa gallery

The 24 Hours of Le Mans extends its partnership with Kappa through 2028!

  • Sports
  • 24h Le Mans

At IMG, we identify, create and cultivate innovative IP opportunities for leading brands of all sizes – leveraging brand equity to maximise value across untapped categories and customers.

  • Licensing.

  • Brand Management.

  • Sales.

  • Creative Services.

  • Legal & Financial expertise.

Our services

Extending brands to engage consumers and create value.

Think of us as your extended team to leverage the power of brand licensing. From strategy, to business development and ongoing program management we provide a comprehensive full service solution to all parts of the brand licensing journey.

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Case Studies

We’ve created some amazing work over the years. Check out these classic projects for a taste of what brand licensing could do for you.

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