We unlock and monetize brand equity
With our worldwide network of over 25 offices across 5 continents we join global strategy to local expertise to unlock your brand’s potential through strategic product licensing.
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- Sports
- UFC
UFC and Leading Streetwear Brands Launch Exclusive UFC Freedom 250 Apparel Collections
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Li & Fung Expands Vera Bradley Into Apparel With Holiday 2026 Launch
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Anti Social Social Club and Goodyear Reunite for a New Collection Inspired by Racing Heritage
- Food + Beverage
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Walkers assembles star studded group chat for the upcoming FIFA World Cup 26
At IMG, we identify, create and cultivate innovative IP opportunities for leading brands of all sizes – leveraging brand equity to maximise value across untapped categories and customers.
Licensing.
Brand Management.
Sales.
Creative Services.
Legal & Financial expertise.
Extending brands to engage consumers and create value.
Think of us as your extended team to leverage the power of brand licensing. From strategy, to business development and ongoing program management we provide a comprehensive full service solution to all parts of the brand licensing journey.
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Case Studies
We’ve created some amazing work over the years. Check out these classic projects for a taste of what brand licensing could do for you.
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