UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers across the globe. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 70 countries.UFC has a young and diverse fan base and this is reflected in the global licensing program.
Official UFC licensees have access to a wealth of assets including current trend-led style guides and athlete IP, providing opportunities to create product around specific events or celebrate fighter achievements.
UFC Fragrances
UFC Enters the Fragrance Game with Takedown, Final Round, and Ultimate K.O.
UFC X EA SPORTS
EA's UFC 6 brings unparalleled fighter authenticity to players with true-to-life fighter movement and striking.
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UFC X World of Tanks
Dominate the battlefield and channel your inner fighter with the ultimate crossover.
UFC X Wako Maria
Shogun’s breakout star headlines the UFC x Wacko Maria international debut, in a premium limited collection.
UFC X Stateside Sports
Stateside Sports drops exclusive UFC Jersey Collection: Camo and gridiron design redefine fight streetwear.
UFC Ice Baths
To offer you a recovery worthy of a real fighter, NETSPA have developed chiller-compatible UFC ice baths.
UFC SPORT | Demon Slayer Collection
Discover the limited-edition UFC SPORT I Demon Slayer collection now at the official UFC SPORT online and offline stores.
UFC X October's Very Own
UFC and October’s Very Own have joined forces to release a limited-edition streetwear collection.
UFC Fusion by Venum
UFC Fusion – the new outfitting collection by Venum has launched globally ahead of UFC 308 in Abu Dhabi where the fighters will wear the collection for the same time in the octagon
UFC X Pacsun
Pacsun Activation at Noche UFC in Las Vegas.
UFC X Gold Blitz
Games featuring themes and symbols of the hugely popular sports brand to be rolled out.
UFC X Anti Social Social Club
Anti Social Social Club and UFC Reunite for Second International Fight Week Collaboration.
UFC X Celio
French retailer CELIO launches a new apparel capsule collection dedicated to the UFC, one of the fastest growing sports in France.
UFC Official Fight Glove Redesign
UFC announces groundbreaking redesign of the iconic UFC Official Fight Glove in collaboration with official licensee partner Dyaco
UFC Equipment
Now at Walmart
UFC X Celio
French retailer Celso celebrates the return of UFC in Paris by launching a dedicated apparel capsule collection
UFC X Anti Social Social Club
UFC joins forces with Anti Social Social Club to drop a lifestyle range of apparel and accessories available exclusively on antisocialsocialclub.com.
Developed by Memento Exclusive, UFC Official Memorabilia Licensee, Name on Canvas is the newest product available exclusively on UFCCollectibles.com - Fans can now be part of UFC history and purchase a spot for their name to be on the canvas of UFC events!
UFC Zico Commercial Film
UFC/Shinhan Korea has launched a commercial campaign in Korea with Zico, K-Pop star and fashion icon, to promote the 23SS collection of UFC branded causal apparel and accessories.
Culture Kings for UFC
A streetwear lifestyle range for UFC fans available in Australia, New Zealand and at Culture Kings new flagship store in Las Vegas
UFC Shinhan Apparel Store in Korea
UFC Apparel Korea Video
Cernucci’s first official collaboration with UFC
UFC X Project Rock
UFC Flagship Store Grand Opening in Dosan Korea
UFC X Project Rock
Unisex Project Rock x UFC BSR 2 training shoes
UFC Flagship Store Grand Opening - Korea
UFC X Venum
UFC Panini Trading Cards
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