Jewelry brand Alex and Ani has launched its officially licensed The Twilight Saga Collection inspired by the films.
Facilitated by IMG Licensing, the launch features statement lockets, necklaces, bracelets, and rings that celebrate the moments fans know by heart – and reminisce about daily.
Among the collection’s standout pieces are a locket inspired by Bella and Edward’s iconic "You better hold on tight, spider monkey" scene (complete with a hidden charm depicting the pair suspended in their signature pose), Team Edward and Team Jacob designs that reignite the legendary debate, a locket interpretation of Bella’s engagement ring, and styles inspired by the viral "hoa hoa hoa" moment that has become a beloved shorthand among fans online.
"At Alex and Ani, we're drawn to stories that create lasting emotional connections, and few have left a cultural footprint quite like Twilight," says Prita Kumar, chief executive officer, Alex and Ani. “Twilight’s enduring fandom continues to shape conversations, inspire communities and generate iconic pop culture moments. This collection is our tribute to that legacy and the first chapter of designs inspired by the characters, settings, and moments fans continue to cherish."
"Almost two decades after its initial debut, The Twilight Saga continues to resonate with generations of fans,” says Debbie Olshan, senior director, consumer products, Lionsgate. “We are excited to collaborate with Alex and Ani and offer jewelry that allows fans to carry a piece of this beloved story with them every day."
Designed with storytelling at its core, the collection captures the romance, nostalgia, humor and cultural impact that have made The Twilight Saga a lasting phenomenon across generations of fans. The collection balances elevated jewelry design with playful fan references, creating pieces that feel equally at home in a jewelry stack or a dedicated fandom collection. Hidden details, engravings and interactive elements invite fans to rediscover favorite moments while celebrating the characters and relationships that made the saga unforgettable. By leaning into scene-specific references and subtle symbolism rather than overt logos, the collaboration was designed to resonate with both collectors and everyday consumers.
The launch comes amid continued cultural resurgence for The Twilight Saga driven by online fandom communities, BookTok nostalgia and renewed interest from Gen Z audiences. This launch marks the beginning of a broader The Twilight Saga-inspired assortment from Alex and Ani, with additional styles planned this year, designed to expand beyond character iconography into immersive, setting-inspired designs tied to the town of Forks and beyond.
For more information on licensing opportunities with Twilight, visit https://imglicensing.com/brands/twilight/.
