St-Germain
St-Germain is the world's most beloved elderflower liqueur — a French original that has shaped cocktail culture for over two decades. Recognized as the 2nd best-selling liqueur globally and one of the world's top trending brands by the Drinks International 2025 Brand Report, St-Germain brings its signature floral elegance to some of the most in culture, like the Hugo Spritz and French Blonde, as well as the elevated St-Germain Spritz.
St-Germain is a modern liqueur inspired by the glorious Belle Époque era and roaring 20's in Paris with an iconic Art-Deco inspired bottle design referencing the golden age of creativity and sophistication and the artistic spirit of the Saint-Germain-des-Prés neighborhood. The delicious elderflower liqueur in every St-Germain bottle contains up to 1,000 fresh, wild, handpicked elderflower blossoms to create its exquisitely refreshing tasting, bright, and naturally sweet flavour.
At its core, St-Germain delivers a dash of effortless inspiration and joy that elevates the everyday. The French elderflower liqueur is a modern icon in the world of premium spirits-where craftsmanship meets culture.
For licensing partners, St-Germain offers the opportunity to extend this world into thoughtfully designed products and experiences that capture the brand’s signature blend of craftsmanship, creativity, and contemporary sophistication; creating products that feel as distinctive, elevated, and culturally relevant as the brand itself. We see St-Germain naturally extending into categories that enhance how people gather, host, and experience beauty in the everyday home and resort occasions. The licensing categories span from home and barware, fragrance, gourmet food, publishing, gifting, and more that speak to the joyful expressionist in all of us.
St-Germain X Sophie Turner
St-Germain Elderflower Liqueur has teamed up with Emmy-nominated actor Sophie Turner in a multi-year partnership. The celebrity talent first joined forces in the summer of 2024, with a global campaign centered on one of the brand's signature cocktails, the St-Germain Hugo Spritz, inviting people to "Spritz Up Your Summer."
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