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The U.K's Best-Tasting Popcorn Brand Teams Up with The King of Beers

LONDON (28 May 2021) - Joe & Seph’s (, the family of British Snacking Creatives and pioneering purveyors of endless gourmet popcorn creations, has partnered with the King of Beers to create a Budweiser( flavoured popcorn, in a deal brokered by IMG.

The product will be available on the Joe & Seph’s website at £1.99 for a 30g Snack Pack and £4.00 for a 75g pouch. 

Lovingly handmade in small batches in Joe & Seph’s London-based kitchen by co-founder Joe and his skilled team of pastry chefs. The Budweiser edition is infused with 17% real beer, perfectly capturing the flavour profile of this American icon. It is made from the finest air-popped popcorn and hand coated in smooth buttery caramel to deliver a sweet hit, that finishes with Budweiser’s perfectly balanced smooth taste. 

The perfect gastronomic partnership, both brands are renowned for their quality, craftmanship and working with the finest ingredients; Joe & Seph’s are proud to have won more Great Taste Awards than any other popcorn brand! Budweiser has a unique heritage that dates to 1876 and is made with the choicest hops, rice, and barley malt. 

Joe & Seph’s Willy Wonka style “flavour-sequencing” technique unlocks different taste elements, one after the other with every crunch. In just one mouthful of this new snacking sensation, taste buds are hit with the sweet, buttery taste of caramel which is rounded off with a smooth Budweiser finish.

Known for its daring flavours, fans of Joe & Seph’s have been desperate to combine their love of gourmet popcorn with this classic American beer for some time. Popcorn Chef and co-founder Joe was only too happy to take on the challenge, and create a new, unique snack for fans of both gourmet popcorn and Budweiser to enjoy!  

Adam Sopher, Co-Founder at Joe & Seph’s says: “Joe & Seph’s is delighted to join forces with the King of Beers to create a Budweiser popcorn. Our brands share the same values and commitment to creating the best quality food and drink and this exciting new flavour launch finally provides Budweiser fans with the perfect gourmet snack for enjoying with a cool Budweiser!”

Jessie Landers, Senior Brand Manager at Budweiser says: “We are delighted to be expanding our offering into food with the launch of Budweiser flavoured popcorn. With the strength of the Budweiser brand behind it and our iconic American-style lager flavour; we look forward to offering consumers the perfect gourmet snack to pair with a refreshing bottle of Budweiser.”

Established in 2010, Joe & Seph’s is a family business based in London, that has revolutionised the market over the last decade with its handmade, gourmet popcorn and caramel sauces. Award-winning innovators, the brand handcrafts officially the best tasting popcorn in the UK, with over 67 Great Taste Awards for their imaginative range. 

The Joe & Seph’s Budweiser popcorn is priced at £4.00 for the 75g pouch and £1.99 for the 30g snack pack and is available at a true Aladdin’s cave of snacking and confectionary creativity. It is also available on MoonPig in the Budweiser Beer & Popcorn with Official Pint Glass Gift Set for £11. Joe & Seph’s Budweiser popcorn is for 18yrs + purchase only.

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