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Since its creation in 1957 the Fiat “500” has been a symbol of “Made in Italy” ingenuity, design ethos and charm. The ultimate “city car”, the Fiat 500 succeeds at being chic and fashionable as well as practical, functional, eco-friendly and accessible to all. As such it corresponds perfectly to the values and motivations of millennials and Generation Z urbanites. Not surprisingly the iconic model’s relaunch in 2007 has been a smashing worldwide success winning over 40 major design awards and celebrated at New York’s Museum of Modern Art.

With Fiat's illustrious past, a dynamic present and exciting future, “500” is the brand for those seeking a fusion of fashion and function delivered at an accessible price and a promise of “La Dolce Vita”.

fiat fooseball table

FIAT 500 X FAS Pendezza

A table football capable of telling a typically Italian way of life, made of creativity, passion, travel, and conviviality.

fiat luggage copy

Fiat 500 X ful Luggage

Available now for US and Canada - online at ful.com and at selected Department Stores.

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Fiat escooter 2

Fiat 500E Scooter by Pininfarina

Platum Unveils the Game-Changing E-Moped 500 at EICMA: Italian Style Meets Sustainable Urban Mobility

Fiat 500 Speedboat

The FIAT 500 Boat has been launched in Italy

Fiat500-Off Shore-Boat-Italy- Q2 23. 2

Fiat 500 Speedboat

FIAT 500 Motorboat launches in Italy with press events in Naples and Capri

fessura x fiat 500

Fiat 500 X Fessura

Capsule Collection "Fessura X Nuova 500" With Runflex 500

Fiat 500 X Lego

Fiat 500 Speakers

Fiat 500 Fragrance

Fiat 500 Replica

Fiat 500 Replica Collectable

Fiat 500 Apparel

Fiat 500 Apparel

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