Inspired by FIAT’s Italian legacy, the collection features bold colorways, playful details, and unmistakable automotive elements that transform everyday travel into an expression of individuality.

“This collection is about more than luggage—it’s about attitude,” said Sam Hafif, CEO at FUL. “FIAT has always stood for freedom, fun, and fearless design. We wanted to capture that same spirit so travelers can ‘Drive Their Style’ wherever they go.”

A Collection That Moves You

The FUL x FIAT collection channels the energy of FIAT’s most beloved model, the FIAT 500 incorporating:

• Bright, expressive colors

  inspired by FIAT’s iconic palette

• Signature design cues

  such as rounded silhouettes, FIAT 500 hubcaps, and interior linings

• Lightweight, durable construction

  for effortless mobility

• Smart interior organization

  designed for modern travel

From carry-ons to full-size suitcases, each piece is crafted to reflect FIAT’s philosophy: “Life is best when you’re having fun.”

Italian Spirit, Global Adventure

FIAT has long celebrated individuality and joyful living—values that resonate deeply with today’s travelers. With messaging rooted in campaigns like “Simply More,” “Driven by Passion,” and “Enjoy the Ride,” this collaboration invites consumers to embrace travel as an extension of personal style.

"With this debut, the first collaboration in the luggage category with FIAT, officially launches. A licensing collaboration that celebrates Italian Dolce Vita and a shared passion for functional design, transforming the travel experience into a natural extension of a modern, urban and dynamic lifestyle, exclusively for the North American market." Adolfo Gonzalez Milano, Head of FIAT North America

Availability

The FUL x FIAT luggage collection will be available starting April 27th at select retailers and online at www.ful.com

For more information on licensing opportunities with Fiat 500, visit https://imglicensing.com/brands/fiat-500/