Fashion brand Anti Social Social Club (ASSC) and tire manufacturer Goodyear have partnered once again, in a deal facilitated by IMG Licensing, to launch a new limited-edition capsule collection celebrating the rich history and enduring culture of motorsport.
Following the success of their previous collaborations, the two brands reunite with a collection that draws inspiration from Goodyear's historic racing legacy, including references to its celebrated endurance racing heritage and presence at the legendary 24 Hours of Le Mans. Blending archival motorsport influences with contemporary streetwear design, the collection features both classic co-branded logo treatments and bold new graphics designed to resonate with racing enthusiasts and fashion fans alike.
The collection fuses ASSC's signature irreverent attitude with Goodyear's century-long reputation for performance, innovation, and competition at the highest levels of motorsport. Timed to launch during the 24 Hours of Le Mans race weekend, the drop will be available exclusively through the ASSC website and supported by a special on-site activation at the Goodyear marquee in the fan village in Le Mans, France during the race weekend.
Key Collection Highlights:
A range of tees, hoodies, outerwear and accessories inspired by Goodyear's racing heritage and iconic visual identity.
Signature ASSC graphics are reimagined through a motorsport lens, incorporating racing-inspired artwork, heritage branding and performance-driven design cues.
Several pieces feature reflective and glow-in-the-dark details, inspired by endurance racing's most dramatic moments. Just as the world's greatest racing machines charge through the night at Le Mans, these designs come to life after dark, capturing the energy, visibility and excitement of 24-hour competition.
For more opportunities on licensing opportunities with Goodyear, visit https://imglicensing.com/brands/goodyear/
