8,000 bars. Thousands of connections. One incredible weekend at Mr. Olympia.
Mr. Olympia provided FoodStory Brands with the opportunity to put UFC Protein Bars directly into the hands of thousands of consumers, generating an incredible response throughout the event.
FoodStory Brands received strong feedback on the bars’ flavours and ingredient quality, with consumers highlighting how the products stood out from competitors.
FoodStory Brands also hosted a meet and greet with UFC athlete Khalil Rountree, giving fans the opportunity to meet Khalil, take photos and create memorable moments.
Events like Mr. Olympia are about more than sampling. They provide FoodStory Brands with an opportunity to connect directly with consumers, gather valuable feedback and continue building UFC Protein Bars as a brand that delivers on both taste and quality.
FoodStory Brands thanks everyone who stopped by and helped make the weekend a success.
For more information on licensing opportunities with UFC, visit https://imglicensing.com/brands/ufc/
