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Fueled by a globally resonant legacy and over forty years of box-office dominance, STUDIOCANAL’s Rambo, featuring RAMBO I, II, and III, is the ultimate high-octane action franchise. With its rich storytelling and unmistakable iconography, the property presents a compelling foundation for high-impact brand extensions. Through its global partnership with STUDIOCANAL, IMG Licensing is actively expanding Rambo into the rapidly growing location-based entertainment and experiential sectors. We collaborate with world-class developers and licensees to transform this thrilling cinematic universe into real-world environments, themed attractions, exhibitions, and premium consumer collaborations that captivate global audiences.

With over 40 years of global brand equity, Rambo possesses instantly recognizable imagery, from the iconic red headband and compound bow to the military aesthetic. It carries massive retro appeal that commands immediate attention, driving high-volume engagement in digital collectibles, retro merchandise, gaming DLCs, and highly photographable pop-up exhibitions.

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