IMG Licensing is expanding its long-standing partnership with PepsiCo to include the United States and Canada in a new multi-year agreement.
The expanded partnership will see IMG Licensing drive the development and growth of licensing programs across PepsiCo’s portfolio of globally recognized brands in North America, including Pepsi, Cheetos, Doritos, Lay’s, and Mountain Dew.
The focus of the partnership will be on unlocking new opportunities across a range of consumer product categories such as apparel, accessories, fashion, and collectibles, alongside location-based experiences. The goal is to create innovative collaborations that resonate with both new audiences and loyal fans while continuing to evolve the brands in fresh and exciting ways.
Rebecca Tatlock, GM Global Licensing & Merchandising at PepsiCo, said, “We are excited about the potential with IMG Licensing across the PepsiCo portfolio in North America. We see a powerful opportunity to expand into new categories, deepen consumer engagement, and drive meaningful, long-term growth across the region.”
“We are thrilled to extend our partnership with PepsiCo into North America,” said Ricky Yoselevitz, Senior Vice President at IMG Licensing. “Through our work with these iconic brands, we have seen first-hand their immense creative potential and their rare ability to resonate with audiences across cultures and generations. We look forward to delivering innovative, best-in-class licensing collaborations that continue to evolve PepsiCo’s brands in North America and deepen their connection with consumers from all walks of life.”
For more information on licensing opportunities with PepsiCo, visit IMG Licensing.com.