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Harlem Globetrotters hire M+C Saatchi for 100th anniversary brand refresh

The Harlem Globetrotters will launch a global campaign in 2026 to celebrate 100 years. (The Harlem Globetrotters)

The Harlem Globetrotters have hired M+C Saatchi Group North America to reintroduce the brand ahead of the legendary basketball team’s 100th anniversary.

For more information on licensing opportunities with Harlem Globetrotters, visit https://imglicensing.com/brands/harlem-globetrotters/.

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