WWE and Coyote Promotions, a sports merchandising agency, announced a multi-year licensing agreement that will see Coyote develop and execute WWE-branded promotional nights in partnership with professional sports teams across the U.S.
This strategic partnership grants Coyote Promotions the rights to create immersive WWE-themed nights for fans of all major sports leagues, including MLB, NBA, NFL, NHL, MLS, NCAA as well as minor league sports. The collaboration will bring the energy, spectacle, and legacy of WWE to stadiums and arenas throughout the U.S. through co-branded promotional giveaways, appearances by WWE Superstars and Legends, themed merchandise and unforgettable in-game entertainment.
“WWE is one of the most iconic and beloved brands in global entertainment,” says Marc Simone, chief executive officer and founder, Coyote Promotions. “We’re excited to deliver the magic of WWE to sports fans in a new and memorable way – through innovative promotional nights that tap into the passion of both fanbases.”
The deal was brokered between Coyote’s licensing agency, Collaborations Licensing and WWE’s licensing agency, IMG Licensing.
For more information on licensing opportunities with WWE, visit https://imglicensing.com/brands/wwe/.