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Luxe Brands & Cosmopolitan Launch Eau De Juice Fragrance

LONDON (30 October 2020) —LUXE Brands, the prominent beauty company behind Ariana Grande’s award-winning fragrance franchise, and Cosmopolitan, the UK’s leading media brand for young women, announce the launch of its Eau de Juice fragrance in the UK. Originally launched in the US last year, this highly successful, four-scent fragrance collection just won the prestigious Packaging of the Year award in the 2020 Fragrance Foundation Awards, a tribute to its unique pop art-inspired juice box packaging. Eau de Juice will debut in the UK in time for Christmas and is sure to pop on top of all the wish lists.

 “We’re so excited to bring Eau de Juice to the UK market,” says Claire Hodgson, Editor-in-Chief of Cosmopolitan UK. “With four bespoke scents, the fragrance offers our highly engaged audience a new opportunity to experience the Cosmopolitan brand.”

In a deal brokered by IMG and available exclusively at The Fragrance Shop, the collection is masterfully crafted by renowned perfumers at Firmenich with fresh, modern fragrance blends that are savvy and complex. Each scent within the collection is titled to match a mood: Extra Concentrated100% Chilled, Love, Unfiltered and Pure Sugar

Eau de Juice is a brand experience powered by ground-breaking innovation at all touch points. Beyond the “juice” itself, Cosmopolitan’s ethos is captured through the unique patent pending, pop-art inspired, award-winning packaging. This design for Eau de Juice features four juice boxes in four Instagrammable shades, from metallic gold to glossy white to soft-touch blue and millennial pink. 

“As an entrepreneurial company, LUXE Brands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category," says LUXE Brands CEO, Tony Bajaj of the collaboration. "Our latest venture in business with Hearst Magazines expands our footprint within the industry; we couldn’t be more excited to have the legacy and heritage of Cosmopolitan behind us."

“Our vision was to create a brand narrative that is aspirational yet relatable, with a wink of humorous sensibility,” notes Chief Marketing Officer of LUXE Brands, Noreen Dodge. “The concept, fragrances and packaging bring this collection to life for our consumer.”

 The Collection:

Extra Concentrated – Firmenich Perfumer: Ilias Ermenidis 

Fragrance Notes

Top: apple, champagne accord

Heart: praline

Base: white patchouli, golden amber

Pure Sugar – Firmenich Perfumer: Clément Gavarry

Fragrance Notes

Top: wild strawberry, pink grapefruit

Heart: plum blossom, pink pepper

Base: jasmine sambac, praline 

100% Chilled – Firmenich Perfumer: Honorine Blanc

Fragrance notes

Top: red berries, bergamot

Heart: orange blossom, coconut water Base: cashmere woods, musk, sandalwood

Love, Unfiltered - Perfumer: Clément Gavarry

Fragrance Notes

Top: red berries, mandarin

Heart: wild freesia, star jasmine petals

Base:  blonde woods, amber

The Eau de Juice collection will be available October 30th exclusively at The Fragrance Shop.  Each 1.7oz/50ml will retail for £30.00*.

*All prices are manufacturer’s suggested retail prices in UK Sterling.

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