Breaking Bad

Since its premiere in 2008, Breaking Bad has become one of the most acclaimed and culturally significant franchises in television history. Created by Vince Gilligan, the universe spans the flagship series (2008–2013), prequel Better Call Saul (2015–2022), and feature film El Camino (2019). Built on iconic characters and unforgettable storytelling, the franchise has earned widespread industry recognition and a passionate global fanbase that continues to grow.

The Breaking Bad franchise offers a rare combination of iconic IP, anchored by instantly recognizable characters like Walter White, Jesse Pinkman, and Saul Goodman, and a devoted global audience spanning multiple generations. With significant opportunity across premium apparel, collectibles, food and beverage, home décor, publishing, and experiential activations, this is a franchise with proven cultural staying power and limitless potential for meaningful fan engagement.