British & Irish Lions Partner With IMG

We have been appointed as The British & Irish Lions' worldwide licensing agency. IMG is set to launch a range of fan merchandise and apparel, inspired by the Lions' legacy. Beyond merchandise, we're focused on innovative collaborations and experiences, aiming to make the 2025 Tour a standout event. With nearly 14 million global fans, this partnership will bring enthusiasts closer to the action, providing fresh ways to express their pride.   "Partnering with IMG will allow us to grow The British & Irish Lions brand further by helping us to connect with fans on a broader scale, providing them with high-quality Lions merchandise and experiences.” Tom Halsey, Commercial Director at the British & Irish Lions. IMG is honoured to embark on this journey. Together, we aim to capture the imagination of a new generation of rugby and broader sports fans, ensuring that the 2025 Tour becomes a historic chapter in sports history.   Looking forward to the incredible journey ahead!