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British & Irish Lions

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The British & Irish Lions is an iconic team in the world of rugby. Every four years, the Lions – the best of the best selected from England, Ireland, Scotland and Wales – travel to the southern hemisphere to take on Australia, New Zealand, or South Africa on landmark tours.

The Lions is the pinnacle of players’ careers, a once in a lifetime experience for fans and leaves an enduring legacy wherever the team visit.

The Lions foundations are strong, built upon 130 years of history and tradition with tours taking place regularly since 1888.

The British & Irish Lions is an iconic and unique team in world sport, with the next Tour taking place in Australia in 2025.

This prestigious team only comes together every four years, with avid fans across the world.

The Lions licensing program includes access to this aspirational brand, heritage marks and specific assets for kids.

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