Absolut Vodka and TABASCO® Brand are joining forces to launch Absolut® TABASCO™, a new spicy vodka to meet increasing consumer demand for hotter flavors across the food and beverages market.
ABSOLUT® TABASCO™ (38% ABV) will launch in the US in February 2026, followed by a global rollout across 50 markets.
Facilitated by TABASCO®’s licensing agency, IMG Licensing, the collaboration blends Absolut’s premium vodka with the aged red pepper flavor of TABASCO® sauce to deliver a bold spirit that captures the unmistakable heat of the world’s most famous pepper sauce.
With spicy vodka sales expected to grow 27% by 2029*, the collaboration presents a timely opportunity to unite the creativity and rich legacy of the two brands for on-trend, spicy innovation for consumers worldwide. The Absolut® TABASCO™ bottle design further reflects this synergy, seamlessly blending their two iconic bottles into one.
For more information on TABASCO® Brand’s licensing program, visit https://imglicensing.com/brands/tabasco/.