TABASCO® Brand

The legendary face of the hot sauce category for over 150 years, TABASCO® Brand is one of the most recognizable and widely distributed brands in the world. TABASCO® Brand is distributed in more than 195 countries and territories and labeled in more than 36 different languages and dialects. The company is family-owned, and all core products are proudly made on Avery Island in Louisiana. TABASCO® Brand has seen ongoing success in the ever-expanding condiment category around the globe. With years of experience in successful brand partnerships and a strong consumer base, the brand is continuing to thrive in multiple categories.

TABASCO® Brand is a global leader in hot sauces, pairing well with a wide variety of foods - from breakfast to dinner - and across many cultures. Today, the brand sits in home kitchens and restaurants around the world, from the United States to Japan. Given the popularity and market dominance of TABASCO® Brand, there are numerous verticals in which the brand has seamlessly extended into. In addition to its signature flavor, TABASCO® Brand offers an extensive array of creative assets that highlight the iconic diamond logo and bottle shape, synonymous around the world with authenticity and quality. McIlhenny Company has an innovation team who works with partners to successfully transfer the TABASCO® Brand DNA into a wide range of food and beverage products. Offered in over 195 countries, the TABASCO® Brand is the name to Light Things Up in consumer products!

TABASCO® Brand Collection

Tabasco turns up the heat at NEXT with a licensed apparel collection now available both in-store and online.

Tabasco Brand X Jules

The Tabasco x Jules collection brings a bold, spicy twist to modern menswear.

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Tabasco Brand X Absolut

A fiery fusion. ABSOLUT® and TABASCO™ Brand join forces to deliver a spicy flavored vodka. Launching from February 2026.

Tabasco Brand X Sephora

Turn up the HEAT with Tabasco & Sephora's limited-edition plumping lipgloss available now!

TABASCO® Brand X Calbee

The first-ever TABASCO® Brand Flavor Pizza Potato by Calbee is now available in stores across Japan.

TABASCO® Brand X Zara

TABASCO® Brand "Light Things Up" T-Shirt in Zara.

TABASCO® Brand X Primark

Turn up the heat with the new TABASCO® Brand collection at Primark, including pajamas, socks, and accessories.

TABASCO® Brand 212 Kitchen Store

TABASCO® Brand kitchenware exclusively launched at 212 Kitchen Store in Japan.

TABASCO® Brand X Marzetti Spicy Ranch

The refrigerated dressing, in collaboration with Marzetti, can be found in the produce section at Kroger nationwide now, with availability at Walmart and other local grocery stores by May

Food + Beverage
TABASCO® Brand

Absolut and Tabasco® Partner to Launch New Spicy Vodka

Food + Beverage
TABASCO® Brand

Sephora Collection and Tabasco® Brand Turn Up the Heat With Limited‑Edition Beauty Collaboration

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