TABASCO Brand
The legendary face of the hot sauce category for over 150 years, TABASCO® Brand is one of the most recognizable and widely distributed brands in the world. TABASCO® Brand is distributed in more than 195 countries and territories and labeled in more than 36 different languages and dialects. The company is family-owned, and all core products are proudly made on Avery Island in Louisiana. TABASCO® Brand has seen ongoing success in the ever-expanding condiment category around the globe. With years of experience in successful brand partnerships and a strong consumer base, the brand is continuing to thrive in multiple categories.
TABASCO® Brand is a global leader in hot sauces, pairing well with a wide variety of foods - from breakfast to dinner - and across many cultures. Today, the brand sits in home kitchens and restaurants around the world, from the United States to Japan. Given the popularity and market dominance of TABASCO® Brand, there are numerous verticals in which the brand has seamlessly extended into. In addition to its signature flavor, TABASCO® Brand offers an extensive array of creative assets that highlight the iconic diamond logo and bottle shape, synonymous around the world with authenticity and quality. McIlhenny Company has an innovation team who works with partners to successfully transfer the TABASCO® Brand DNA into a wide range of food and beverage products. Offered in over 195 countries, the TABASCO® Brand is the name to Light Things Up in consumer products!
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