Launching in 1929, 7UP is one of the most recognizable beverages in the world. The brand comes under the PepsiCo umbrella and describe themselves as the original ‘Lime and soda.’ The recognizable mascot ‘Fido Dido’ was created by Joanna Ferrone in 1985 and was later licensed to 7UP in 1987-88.
The 7UP licensing package comprises of a vast range of assets which includes extensive styleguides, imagery, inspiration and logos. The brand is a hit because of its retro and nostalgic appeal, the iconic logo is instantly identifiable.
7UP X Anya Hindmarch
The high-fashion collaboration with British designer Anya Hindmarch features an exclusive Raffia tote bag available exclusively in EMEA.
7UP X Lee X-Line Menswear
7UP X Lee X-Line Menswear launched in China.
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7UP Apparel
7UP Apparel
7UP X Zara Apparel
7UP X Lee X-Line Womenswear
7UP X Lee X-Line Womenswear launched in China.
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