Conceptualised by HARIBO superfan Mike Myungho Lee, the Happy World of HARIBO exhibition in Jeju, South Korea was inspired by his love of HARIBO and the childlike happiness our treats inspire.
HARIBO fans of all ages in South Korea can now experience our colourful world up close: from oversized gold bears, an underwater tunnel and many interactive stations.
Mike about his vision for the exhibition in this video, and how he believes HARIBO allows us to connect with our inner child.
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