Mountain Dew
Mountain Dew® is a globally recognized soft drink brand known for its citrusy kick that has fueled fans to live life to the fullest for more than 80 years! As #4 soda brand in the US, Mountain Dew's bold flavor, high-energy personality, and deep roots in youth culture has evolved beyond a beverage into a lifestyle brand, fueled by adrenaline, individuality, and self-expression.
Rooted in its mountain-born heritage, Mountain Dew is doubling down on its outdoor DNA fueling a new era of adventure and exploration. "Get out & Dew" anchors an opt-in mindset, where experience is chosen, not observed.
Mountain Dew X Blind Barber
The premium 'Beach Bound' grooming collections translate the tropical lime and mandarin scents of Baja Blast and Baja Cabo Citrus, into a range of products including body spray, shampoo and body bars, and body lotions.
Mountain Dew X Brain Dead
Mountain Dew tapped streetwear brand, Brain Dead, to develop a high-energy capsule, creating a bold co-branded outdoor collection inspired by disc-golf.
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Mountain Dew X Dickies
The collection debuted Dew's new logo on the classic Dickies workwear shirt, paying homage to truckers and distributors who work tirelessly to deliver the loved soda nationwide.
Mountain Dew X Market Studios
The collaboration brought a one-of-a-kind 'Trading Post Road Trip' experience to life with a six-piece collection that featured UV-activated graphics, prompting us to go outside!
Mountain Dew X Pit Viper
Cranked up the intensity with fearless eyewear designed for Thirst Guards thrill-seekers who refuse to blend in.
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