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For over 100 years, HARIBO has been celebrated worldwide for their delicious fruit gummies and liquorice. The world leader in this area produces the irresistible Goldbears at a rate of 160 million daily worldwide. In 2022 the Goldbear celebrates its 100th anniversary throughout the year with a suitably fun array of products, promotions and retail initiatives.

HARIBO’s distinctive symbols include its logo, the playful Goldbear and many more of the well-known HARIBO favourites in their fanciful kaleidoscope of colors. Accordingly, HARIBO consumer products will feature the shapes, textures, colors and fun, playful personality of the brand that consumers find so endearing.

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