Bacardi
In 1862, in Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry with the creation of a light-bodied rum defined by its smooth taste. Today, BACARDÍ is the world’s most awarded rum, with over 1,000 accolades. Its distinctive profile inspired cocktail pioneers to create some of the world’s most iconic recipes, including the Mojito, Daiquiri, Cuba Libre, and Piña Colada. BACARDÍ is the #1 global rum brand and one of the top spirits brands in the United States*.
The brand’s relevance is deeply rooted in culture, anchored by its global platform, “Do What Moves You” a celebration of individuality and self-expression across moments ranging from festivals to occasions like Halloween. With a legacy tied to liberation and expression, BACARDÍ has become a natural part of music culture, frequently referenced in lyrics and present at global stages like Lollapalooza, Sueños, Outside Lands, Electric Daisy Carnival, and the MTV Video Music Awards. “Do What Moves You” brings this spirit to life, inviting people to connect with music through movement and self-expression.
*n.1 in value, IWSR 2024
From the beginning, BACARDÍ stood apart as one of the first spirits brands to adopt a recognizable symbol, the iconic bat, now a global emblem of quality, heritage, and good fortune. For licensees, the brand offers a rare combination of global scale, cultural relevance, and proven consumer affinity. It is not only widely recognized, but actively chosen, celebrated, and integrated into everyday life.
BACARDÍ x On Vacation
A limited-edition capsule collection, inspired by BACARDÍ's Caribbean roots and On Vacation's commitment to a year-round vacation vibe.
BACARDÍ x TIER
BACARDÍ and TIER merged heritage and streetwear through exclusive, co-branded collections rooted in culture.
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BACARDÍ x BIGFACE
BACARDÍ and BIGFACE coffee celebrate Latin culture through the Rum Room Domino Club and exclusive co-branded merch.
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