With a bold new look, MARTINI is stepping into a new era as a modern icon of Italian style. Its world is rich with instantly recognizable codes, from the red ball and bar logo to racing stripes and Torino arches, brought to life through vibrant colour and distinctive design.

Italy is more than just a destination; it is a mindset of style, spontaneity, and emotional connection that MARTINI embodies with authenticity, reflecting how Italian brands drive desire through lifestyle and design rather than product alone.

For licensing partners, this creates a compelling platform: an opportunity to develop products that go beyond aesthetics to capture a feeling. By translating MARTINI’s unmistakable Italian attitude into new categories, partners can create distinctive, desirable propositions that stand out, connect emotionally, and drive demand.