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UFC and PMI team up for new toy collection

Launching spring 2025, PMI’s first-ever UFC toy line will bring consumers UFC legends in collectible figure and action figure form.

In collaboration with the world’s leading mixed martial arts organisation, UFC, PMI is gearing up to unleash its first-ever UFC toy line. IMG Licensing, UFC’s exclusive licensing agent, brokered the agreement. This collection captures the likeness of UFC legends like Conor McGregor, Max Holloway, Valentina Shevchenko, Amanda Nunes and more. Coming to retailers nationwide in spring 2025, these toys will bring the Octagon’s fiercest fighters straight into customers’ hands.

UFC, with its unmatched global reach featuring over 700m fans, including 283m social media followers, has become one of the most popular sports in the world. PMI is set to capture the raw power, authenticity and iconic image of UFC and its fighters. This collaboration promises to bring the energy of the Octagon to UFC fans and collectors everywhere.

Bringing a brand-new roster of fighters in the form of 2.5-inch collectible figures, 3-inch articulated mini action figures and high quality 4.5-inch action figures, each product is crafted to match the likeness of UFC and its most decorated fighters. To add an extra dimension of detail to the collectible variety, deluxe sets and action figures in this product range come with accessories unique to select fighters, that dedicated fans will appreciate.

“We are excited to partner with UFC to bring its iconic fighters to fans in a whole new way,” said Omer Dekel, CEO of PMI. “UFC is one of the fastest-growing sports, now forming part of the Big Five in the USA. As demand continues to rise, we are eager to meet the needs of UFC fans and collectors. Our collaboration reflects our commitment to delivering exceptional quality and authenticity. Every figure and accessory in this collection has been crafted to perfectly capture UFC and its greatest fighters. We can’t wait for fans to experience the intensity and excitement of the Octagon in their own homes.”

From fierce collectibles to must-have accessories, this lineup has it all. Customers can start their collection with the UFC Collectible Punching Bag Capsule, which includes one of 12 mini fighters. Each fighter comes with a connecting Octagon base, allowing them to build a complete Octagon. The collection also features accessories, stickers and a mini poster. The action continues with UFC Action Figures, 4.5 inches, One-Pack Window Box, where four figures come equipped with personalised accessories.

Find out more at www.pmi.co.il or contact omer@pmi.co.il.

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