• Sports
  • UFC

Streetwear brand Anti Social Social Club (ASSC) and UFC announced a new apparel and accessories collaboration, in a deal facilitated by UFC’s exclusive licensing agency IMG.

Launched in celebration of UFC International Fight Week 2023, the capsule collection caters to fans of all ages and genders and includes various solid-colored and tie-dyed tees, hoodies, shorts and hats featuring the coveted graphic lockups of the two brands. The collection also includes an ASSC x UFC custom Venum capsule, as well as novelty accessories such as a co-branded mini fridge, an Octagon towel, and a Nalgene bottle. The standout item of the collaboration is the official Dyaco premium leather boxing gloves, complete with custom labels and pop color stitching. The collection will be available for purchase exclusively on antisocialsocialclub.com from 12pm ET on Saturday, July 15.

"As UFC fans, we’re excited to be launching our collaborative capsule in celebration of 2023 International Fight Week. Modeled by reigning UFC Welterweight Champion, Leon “Rocky” Edwards, we wanted to ensure the collection covered everything from classic fight pieces in collaboration with Venum and Dyaco, to everyday hoodies and tees.” — Anti Social Social Club.

Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products, said, “UFC fans are some of the most engaged and passionate sports fans in the world. With all collaborations, UFC and IMG want to give fans the most creative and authentic apparel to express themselves and their love for UFC. We are delighted to partner with Anti Social Social Club for this exciting new collection that truly captures the unique style and spirit of the sport.”

In recent years UFC and IMG have developed a wide-ranging consumer product offering for the sport’s young and diverse audience, including several new fashion collaborations launched this year.

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