The Legend is back! Through a partnership with REDCON1, legendary cola brand, JOLT Cola, has been re-introduced to a new generation of consumers in a deal facilitated by IMG Licensing. The iconic partnership merges JOLT's legendary brand recognition with REDCON1's modern, high-energy lifestyle image - offering a unique product that combines the best of both worlds.
Known as the first energy drink of the 80’s, JOLT Cola captured the hearts of consumers with its unique features and qualities. Its return marks a significant milestone, as it promises to deliver the same qualities that made it a household name, with a fresh twist tailored to the modern consumer.
The initial re-introduction of JOLT features the iconic cola flavor available in a 16oz high-performance canned energy, with future flavor extensions and formats coming soon.
For more information on licensing opportunities with Jolt Cola, visit imglicensing.com/brands/jolt-cola/