Kappa and the Automobile Club de l'Ouest (ACO) are pleased to announce the extension of their partnership for two more seasons. Already the Official Sportswear Supplier of the 24 Hours of Le Mans since 2024, the Italian brand will now continue to support the world's premier endurance race until the 2028 edition.
This extension testifies to the success of the ongoing collaboration between the two brands, founded on shared values of passion, performance, and innovation. Since the beginning of the partnership, Kappa has outfitted the ACO's permanent teams and developed official 24 Hours of Le Mans collections each year, blending motorsport heritage, racing culture, and lifestyle.
This collaboration is also evident at the heart of the event thanks to the presence of the official Kappa store in the 24 Hours of Le Mans village. A true meeting point for enthusiasts, this space allows spectators to discover the official collections and new products developed specifically for the race, thus enriching the fan experience throughout race week.
Through this renewal, Kappa and the ACO reaffirm their shared ambition to enhance the fan experience and further the international reach of the 24 Hours of Le Mans brand, far beyond the circuit.
New collections and exclusive activations will accompany future editions of the world's greatest endurance race.
Pierre Fillon, President of the ACO : “We are delighted to continue this collaboration with Kappa until 2028. In just a few years, Kappa has established itself as a fully integrated partner of the 24 Hours of Le Mans, supporting our teams on a daily basis and offering enthusiasts collections that extend the racing experience far beyond the track. This renewal illustrates our shared commitment to promoting the 24 Hours of Le Mans brand internationally, while further strengthening our connection with our fan community.”
Julien Ropus, Country Manager of Kappa France : “I am particularly proud to extend this collaboration with the 24 Hours of Le Mans until 2028. Le Mans is legendary. If you love sport, competition, and the public's enthusiasm, you can't help but be captivated by this event. At Kappa, we have always had a strong connection with worlds where emotion, sport, and performance converge.” This is precisely what the 24 Hours of Le Mans represents. Through this partnership, we are also affirming our identity: an Italian brand, passionate about sport, aesthetics, and performance. Le Mans is an exceptional showcase for us to express this Italian elegance in an environment where every detail counts. The enthusiasm of the fans, the energy emanating from the circuit, and the success of the collections developed together reinforce our ambition. We are delighted to continue this adventure and eager to offer new experiences to enthusiasts in the years to come.
For more information on licensing opportunities with 24h Le Mans, visit https://imglicensing.com/brands/24h-le-mans/.
