After three decades of building and scaling food brands like Fresh Cravings, FoodStory Brands is stepping into the protein bar ring with one of its most ambitious launches yet: Main Event, a co-owned, co-developed brand created in partnership with global mixed martial arts organization UFC.
Rather than pursue a standard licensing deal, Main Event was built as a true joint venture between the two companies, with the aim of developing a bar that UFC’s own athletes, coaches, and PhD-level nutrition team would be confident in consuming and recommending – and bringing that same standard of performance to everyday consumers.
For more information on licensing opportunities with UFC, visit https://imglicensing.com/brands/ufc/
