Question: What’s a marketing tactic that drives as much sales, as it does brand equity? That builds brand love and drives revenue at the same time?

"Last year, 24 year old entrepreneur Antonio Galasso came to us with the idea: bringing our iconic FIAT 500 to the sea. While some brands could have seen this as a brand misuse, we saw this as an incredible opportunity to leverage one of the oldest tricks in the marketing toolbox: Licensing.

Not only does the product makes total sense. It’s aspirational, the ultimate luxury accessory for your coastal escape. And, more importantly, it’s inspirational, a real tribute to our spirit of freedom and dolce vita.

But… it’s also a true win-win situation.

We help Antonio gain instant credibility and worldwide buzz. And every time he sells one, Fiat earns through royalties too.

The 500 boat is proof that licensing, when done right, unlocks incredible value."

Olivier Francois

CEO of FIAT Automobiles & Chief Marketing Officer at Stellantis

For more information on licensing opportunities with Fiat 500, visit https://imglicensing.com/brands/fiat-500/