Outfit7, the global entertainment company behind the Talking Tom & Friends brand, has announced it has appointed IMG Licensing to represent the brand across location-based entertainment opportunities in key international markets , including EMEA, the Americas and Asia Pacific.
Under the agreement, IMG Licensing will represent Talking Tom & Friends across a broad range of categories, including theme parks, live shows, family entertainment centers, restaurants, cafés, attractions, and immersive experiences. The partnership reflects Outfit7’s continued expansion of the franchise beyond screens and into new ways for multi-generational audiences to engage with the brand in everyday life.
A key focus of the collaboration will be the creation of a flagship Talking Tom & Friends–branded entertainment destinations, giving fans the chance to step into the world of the franchise in entirely new ways. Over the years, the Talking Tom & Friends brand has grown into a global entertainment brand, connecting with a broad global fanbase through games, digital content, and storytelling. With more than 27 billion mobile downloads and over 122 billion views across Outfit7’s YouTube channels, the franchise continues to reach fans around the world across every generation.
“Talking Tom & Friends has always been about creating worlds that audiences want to spend time in,” said Nuša Gantar, Deputy VP of Entertainment at Outfit7 (Ekipa2 subsidiary). “Over the years, the franchise has grown far beyond games into a global entertainment brand, and we see enormous potential in bringing that world into real-life experiences fans can explore together. With IMG Licensing’s expertise and global reach, we’re excited to take the next step in the evolution of the brand.”
The announcement marks another step in Outfit7’s broader strategy to expand Talking Tom & Friends as a multi-platform entertainment franchise spanning content, gaming, consumer products, and immersive experiences.
For more information on licensing opportunities with Talking Tom & Friends visit https://imglicensing.com/brands/talking-tom-and-friends/
