IMG will develop a licensing program of products, experiences and collaborations that reflect the upbeat and humorous style of the artist, who has worked on global collaborations with some of the world’s best-known brands and with clients including Beyoncé, Swatch, Lacoste, Marc Jacobs, and Casetify. Multiple categories will be explored from apparel and fashion accessories to cosmetics, houseware, food & beverage, and location-based experiences.
Matthew Langille said: “I’ve been working in the space where fashion and art meet for the past eighteen years on my own. I’m thrilled to have the full support of IMG behind me to help extend my artwork’s global reach and create exciting collaborations with all the amazing brands in the region. I am excited for what’s to come!”
Miki Yamamoto, Senior Vice President, Licensing, IMG, commented: “We are excited to be working with Matthew Langille in Asia to extend his unique graphics, patterns, drawings and prints across new categories, local brand collaborations, and influencer campaigns. We will be tapping into our extensive local network to amplify his influence and build engagement with fans across Asia.”
Matthew Langille is known for his whimsy and lighthearted fun approach to character development, illustration, pattern design and creative direction. Learn more about Matthew at @instagram.com/Matthewlangille and Matthewlangille.com.
For more information on licensing opportunities, visit www.imglicensing.com.