Built on a rich, creamy root beer tradition, MUG® Root Beer has always stood for flavor that’s satisfying, indulgent and nostalgic. Today, it’s found a new wave of energy with Gen Z—where individuality, humor, and hype culture collide—fueling a loyal fanbase known as “MUG Maniacs,” who show up loud and proud for their beloved brand and it’s leader (mascot), Dog. With its bold taste and irreverent, determined dog-like spirit, MUG will always challenge consumers to prove if you’ve “Got That Dawg In You?”
Got That Dawg In You? MUG Root Beer sits as the #1 Gen Z preferred root beer brand and continues to show incremental growth within the category. With its beloved mascot, Dog, the creamy root beer fuels its loyal fanbase of "MUG Maniacs" to embrace absurdity, humor, and a determined dog-like spirit. Tap into MUG's satisfying, indulgent and nostalgic heritage and unlock the power of the Dawg across apparel, accessories, and beyond.
MUG X K-Luxury
What started as a dream became a reality and turned fully viral. Daddy’s Home by Mug, the limited‑edition unisex fragrance, sold out within hours!
MUG® Brotein
MUG® Root Beer and San Francisco 49ers tight end—and certified root beer fanatic—George Kittle debut MUG® Brotein: a limited-edition "dirty protein" remix made by mixing MUG® Zero Sugar with a vanilla protein shake.
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