We are proud to see Main Event featured in Forbes surrounding their recent launch. Co-created by Ultimate Fighting Championship and FoodStory Brands, Main Event entirely bypasses the traditional sponsorship model to engineer a new baseline for the performance nutrition category.
Created over the course of 18 months with the UFC Performance Institute to formulate an uncompromising nutritional profile, Main Event delivers 20g of protein while strictly eliminating seed oils, sugar alcohols, and artificial sweeteners.
Proof that the most impactful brands can be built from the ground up.
Read the full article here.
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