APOTHEKE, the Brooklyn-born luxury home fragrance brand, today announced an exclusive collaboration with Norman Rockwell Family Agency, to launch a collaboration with Norman Rockwell, the celebrated 20th-century American painter and illustrator best known for his nostalgic depictions of mid-century American life. The limited-edition seasonal collection brings Rockwell's iconic holiday artwork to life through festive fragrance, pairing APOTHEKE's signature all-natural scent formulations with specialty vessels and packaging featuring several of the artist's classic illustrations. This collaboration was facilitated by IMG Licensing, the Rockwell’s family’s global licensing representative. The collection’s official launch is on October 15th, 2026.
The Norman Rockwell x APOTHEKE collection features two returning seasonal favorites alongside one new fragrance. Cardamom Chestnut, a gourmand-spicy blend of black cardamom, roasted chestnuts, creamy vanilla, and warm woods, and Juniper Birch, an aromatic mix of crisp juniper berry, fresh fir balsam, spicy white pepper, clove, woodsmoke, birchwood, and amber, are joined by the new Peppermint Taffy, a gourmand mint-sweet fragrance of cool peppermint, fresh eucalyptus, spun sugar, crushed candy cane, sea salt, and a lingering warmth of vanilla extract.
Each fragrance is available in a 10.5 oz Classic Candle and a 26 oz 3-Wick Candle, both poured into specialty vessels showcasing classic Rockwell illustrations. The collection also introduces an all-new Petite Candle Trio Gift Set, featuring a 5-oz candle in each of the three scents, attractively packaged in a festive gold box wrapped in a decorative sleeve featuring one of the celebrated artist's iconic American landscapes.
“The Rockwell Family is delighted to partner with APOTHEKE as they introduce their beautiful candles for the holidays,” says Margaret Rockwell, Manager of the Norman Rockwell Family Agency. “Norman Rockwell’s Santas, happy children and merry scenes will help light up the season with joy and good cheer.”
“Every holiday season, my mother would bring out her Norman Rockwell plates, and just seeing those familiar scenes again, the same ones we looked forward to all year, meant the holidays had truly begun. That feeling of comfort and familiarity has stayed with me my whole life, and it's exactly what we set out to bottle with this collection," says Chrissy Fichtl, Founder of APOTHEKE. "Working with Norman Rockwell's artwork wasn't just a creative collaboration for me. It was a chance to share the same sense of warmth and nostalgia that made the holidays so special growing up, poured into scent."
“Norman Rockwell’s work has an extraordinary ability to capture the warmth, nostalgia and everyday moments that connect generations. We’re thrilled to see APOTHEKE bring that spirit to life in such a thoughtful and contemporary way, creating a collection that honors Rockwell’s enduring legacy while introducing his work to new audiences,” said Marianna Fundator, Senior Director, IMG Licensing.
Priced between $48 to $78, the Norman Rockwell x APOTHEKE collection begins shipping August 17, 2026, and will be available at apothekeco.com and select retail partners, including Crate and Barrel, Nordstrom, Bloomingdale's, Dillard's, and Blue Mercury.
For more information on licensing opportunities with Norman Rockwell, visit https://imglicensing.com/brands/norman-rockwell/
