The Jeep® brand's social media commercial starring Big Mouth Billy Bass® and the all-new 2026 Jeep Cherokee hybrid was named the No. 1 automotive commercial on the annual YouTube AdBlitz contest. Overall, "Billy Goes to the River" placed at No. 5 among the 118 videos on the 2026 YouTube AdBlitz based on a combination of views, engagement, likes and shares.
- "Billy Goes to the River" was named the top automotive performer for YouTube AdBlitz 2026, with the commercial rising to the top based on a combination of views, engagement, likes and shares
- "Billy Goes to the River" placed in top five of all YouTube AdBlitz videos
- "Billy Goes to the River" has been viewed more than 20 million times across the Jeep® brand's social media channels, including YouTube, Facebook, X, TikTok and Instagram
- All-new 2026 Jeep Cherokee hybrid vehicle landing page (VLP) daily visits increased +65% (post launch)
- O Positive Director Jim Jenkins, who directed the Jeep brand's smash hit Emmy Award-nominated Big Game commercial "Groundhog Day," returns to helm the "Billy Goes to the River" spot
For more information on licensing opportunities with Jeep, visit https://imglicensing.com/brands/jeep/.
