Drawing from Dolly’s personal archives, the collection reimagines embroidered denim, bandana‑inspired prints, and iconic silhouettes with updated fits and thoughtful details. It's classic Americana, with Dolly’s signature twist.

“With every season, our collaboration with Dolly has evolved while staying grounded in authentic western details and Dolly’s loved aesthetic”, says Emma Grede, Co-Founder and CEO of Good American. “This third collection reflects what makes Dolly an icon: confidence, individuality, and a fearless approach to personal style. We’ve translated those qualities into Spring ‘26 pieces that feel fresh and modern, with a touch of Southern charm."

For Dolly, the collection is rooted in storytelling through style. “I’ve always believed clothes can hold memories” says Dolly Parton. “Denim’s been with me through every chapter of my life. It’s comfortable, it’s confident, and it never goes out of style. With this new Dolly’s Joleans collection, we took a little bit of my past and gave it new life for today. When someone puts these on, I want them to feel bold, beautiful, and completely themselves.”

This Spring ‘26 campaign reflects that spirit of reflection and reinvention. Shot against minimal, character-driven sets, including a warm, wood-paneled backdrop, the imagery keeps the focus where it belongs: on Dolly. Styled in distinct looks that move from staple denim shirts and bootcut Joleans to statement embroidered flares, the campaign captures the duality at the heart of the collection: intimate yet iconic, nostalgic yet forward-looking.

This season also reinforces denim as a time capsule, an enduring symbol of Americana that transcends

trends and generations. Whether through elevated everyday pieces or high-impact statement styles,

Dolly’s Joleans continues to celebrate denim as both a fashion foundation and a form of self-expression.

Dolly’s Joleans Spring ’26 by Dolly Parton and Good American will be available beginning Thursday, April 2, online at goodamerican.com (Global) and in Good American stores (Century City, Topanga, Atlanta, Las Vegas, Newport Beach), with exclusive availability at retail partners Macy’s & Dillards (US) and Selfridges (UK). Prices range from $79–$228, with inclusive sizing from 00–30, XS–5X. The collaboration between Dolly Parton and Good American was facilitated by Dolly’s licensing agency, IMG Licensing.

For more information on licensing opportunities with Dolly Parton, visit https://imglicensing.com/brands/dolly-parton/.