This Fall, Good American introduces the highly-anticipated second drop of Dolly’s Joleans, the limited-edition collaboration with global icon Dolly Parton. Blending Dolly’s signature country glam with the ease of a fall wardrobe, this new chapter brings statement energy to everyday dressing, anchored in classic all-American denim and elevated with stand-out diamond and crystal embellishments, unique stitching details, and more. Designed with confidence at the core, these are pieces that turn heads while staying effortlessly wearable.
“The success of our first drop with Dolly proved what can happen when there’s real alignment in values and vision,” says Emma Grede. “With this second collection, we’re building on that momentum, bringing together Good American’s expertise in denim and ready to wear with Dolly’s signature style to create pieces that feel modern, on-trend, and undeniably authentic.”
The 24-piece collection highlights crystal-studded statement pieces, brings back the best-selling Dolly’s Joleans flare in a new wash, and introduces a straight-cut update to the signature denim. With bold new belt accessories, sharp tailored separates and even more, the assortment channels Dolly’s iconic spirit into every part of the fall wardrobe.
“Clothes can tell a story, and Dolly’s Joleans is another chapter in mine,” said Dolly Parton. “Good American helped me take the rhinestones, denim, and flair I’ve loved for years and give them a fresh twist. Together, we wanted to capture the spirit of dressing up, having fun, and feeling fabulous.”
The campaign, shot by Emily Lipson and featuring supermodels Jordan Daniels and Stella Lucia, channels the unapologetic energy of the collection, inviting wearers to embrace their own style.
Dolly’s Joleans by Dolly Parton and Good American, a collaboration facilitated by IMG Licensing, will be available beginning October 16th online at goodamerican.com (Global) and in Good American stores (Century City, Topanga, Atlanta, Las Vegas, Newport Beach), with exclusive availability at retail partners Macy’s (US) and Selfridges (UK). Prices range from $79–$228, with inclusive sizing from 00–30, XS–5X.
For more information on licensing opportunities with Dolly Parton, visit https://imglicensing.com/brands/dolly-parton/.