Gold’s Gym, the iconic international chain of fitness centers, has appointed IMG Licensing as its exclusive global licensing agency for consumer products under a new multi-year agreement.
This marks the first time that Gold’s Gym has appointed a licensing agency to expand its presence globally. The partnership aims to capitalize on the brand’s half a century of fitness experience and history to develop a wide new range of innovative products and experiences including nutrition and supplements, footwear, travel products, and sporting and leisure goods, while further expanding its apparel and fashion portfolio.
Founded in Venice, California, in 1965 by Joe Gold, Gold’s Gym became known worldwide as “the Mecca of Bodybuilding.” Over the decades, the brand has evolved into a symbol of exercise, strength, and community with a wide-reaching network of more than 600 gyms across six continents. IMG will look to bring Gold Gym’s distinctive identity and legacy to a new generation of fitness enthusiasts.
“Gold’s Gym has been a global symbol of strength for 60 years, and this partnership marks a bold new chapter for our brand. By joining forces with IMG, we are extending the Gold’s Gym ethos beyond the four walls of the gym and into products and experiences that inspire people to live stronger lives every day,” said Danny Waggoner, Co-CEO, Gold’s Gym.
Currently, Gold’s Gym Apparel already offers three collections—Classic, Grand and Performance— serving gym-goers and streetwear enthusiasts alike, blending heritage with modern style and function.
Sven Thierhoff, Vice President at IMG Licensing, said, “Gold’s Gym is not only one of the most authentic heritage fitness brands in the world, but it is also a state-of-the-art training destination. Together, we aim to deliver a new generation of high-quality, sustainable products and experiences, strengthening Gold’s Gym’s position as the original and most trusted name in serious training and fitness culture.”
For more information on licensing opportunities with Gold’s Gym, visit https://imglicensing.com/brands/golds-gym/.