Gold's Gym

Gold’s Gym, synonymous with serious strength training and fitness culture, is rooted in its pioneering legacy as an American fitness brand. From Venice Beach to global player: Joe Gold opened his first Gold’s Gym in Los Angeles in 1965. It quickly became a Mecca for the bodybuilding scene, with stars like Arnold Schwarzenegger and Lou Ferrigno. Today, the legendary brand includes nearly 600 locations on six continents, with more than three million members. Gold’s Gym has evolved into a modern fitness & lifestyle powerhouse with a wide audience from beginners to elite athletes.

The licensing program focuses on extending the brand’s identity while maintaining its heritage ensuring products and collaborations align with its passionate health, fitness and lifestyle-driven community. Focusing on key categories that resonate with consumers, including apparel, sporting goods, fitness equipment, and health supplements.