Back to News
  • Personalities
  • Addison Rae

Addison Rae is Reviving Y2K With Her Own Fashion Dolls

The Y2K resurgence is officially in full force, and TikTok darling Addison Rae is dropping a line of fashion dolls that are a true throwback to the era. Yep, you read that right. Beauty entrepreneur, actress, and pop star extraordinaire Addison is getting the 2000s celebrity treatment as she is releasing her own doll with Bonkers Toy Co. She shared the news with fans on social media, where she posted super cute promotional pics with alllll the Y2K energy.

"A childhood dream come true. I hope these dolls inspire you and show you that anything is possible," she wrote alongside the pics, where she shows off the dolls with a newspaper-inspired backdrop that reads "Extra! Extra! Read all about it." The toys are also clad in adorable outfits, including blue faux fur coats and a hot pink sweat set with the multi-hyphenate's name on the side. Can we also talk about the little tablet, ring light, and camera each doll holds? Too cute for words.

Addison also dropped a video where she matches each doll's energy. Honestly, we're kind of sold on this — it feels like we found these dolls in a time capsule from 2002. According to Bonkers Toy Co., Addison's toy collection will be available for pre-order on Walmart.com before it hits shelves in-store and on Amazon starting August 1. The price of each product in the line ranges from $9.97 to $19.97. 

Ready to seewhat brandlicensingcan dofor you?

Brand Owner

See where brand licensing can take your brand.

Start now

Licensee

Let’s talk about your product.

Start now

General

Get in touch about something else.

Contact us