Okay Bears has collaborated with NBA athlete Lonzo Ball, and official NBA supplier Wilson, and organically attracted a wide range of celebrities from Game of Thrones, and FaZe Clan, to actors, models, and Olympians. With more than 2 million mentions on Twitter, the NFT collection has also established a sizeable Twitter community reach, second only to Bored Ape Yacht Club. The brand's approachable personality and positive values can be powerful tool of mobilization and empowerment, creating a global community that exudes positivity and support.