Arnold Palmer
Nicknamed "The King," Arnold Palmer is one of golf's most popular stars and it's most important trailblazer as he was the first mega star of the sport's television age. Considered one of the greatest players in the history of men’s professional golf, his charisma and charm earned him a cult following while transforming the image of golf by giving it vigour and personality.
As a brand, Arnold Palmer retains the attraction and admiration earned following a glittering career in golf. With his humanitarian and charity work, Arnold Palmer established a reputation as a down-to-earth, devoted family patriarch. Anything Arnold Palmer sets out to do he does so with style and conviction; his brand always commits to excellence and quality.
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