Alfa Romeo
Founded in Milan in 1910 with its first model – the 24 HP – motor racing sits at the center of the Alfa Romeo brand story.
Winner of the first two ever Formula 1 Championships, together with victories at iconic events such as the 24 Hour Le Mans and Italy’s “Mille Miglia”, Alfa Romeo has a unique sporting soul that carries over into the design and performance of every model.
“Giulia”, “Spider”, “Quadrifoglio” among others, are the names that will make the heart of any true car enthusiast beat with passion and emotion, because Alfa Romeo is the ultimate expression of Made in Italy flair and performance perfectly fused and applied to automobiles.
Alfa Romeo today is a unique blend of technology and sensation, mechanical performance and passion, a marriage of the rational and emotional which puts the driver’s feelings at the heart of the driving experience.
The launch of the Tonale compact SUV in February 2022 marks the Brand’s metamorphosis. While remaining true to its DNA of noble Italian sportsmanship, with Tonale a radical evolution is taking place at Alfa Romeo, which is looking ahead to a new era of connectivity and e-mobility.
The Alfa Romeo brand has the power of myth in the imagination of car lovers worldwide, thanks to its origins and its legendary history. Its logo is made by the cross and the snake as original and fundamental marks of the brand’s Milanese roots, surrounded by the ring which symbolizes perfection.
While the Quadrifoglio (four leaf clover), has been Alfa Romeo’s good-luck charm in racing since 1923. The Quadrifoglio today is the distinguishing mark used only on the most well performing and sporty versions of production cars of the brand.
The Alfa Romeo brand symbolizes Italian style & design, racing heart, sporty elegance and performance.
Alfa Romeo X Evolution Tech Lab
Discover the new Carbon Fiber collection – clothing, footwear and accessories designed for peak performance on the track and in everyday life.
Alfa Romeo X FILA
The Italian sportswear brand FILA has released its 3rd successful skiwear collection with Alfa Romeo in China.
Want to license this brand?
Enquire now
Alfa Romeo X Diadora
The collaboration series between the Italian heritage car brand Alfa Romeo and Diadora, known for its classic sporty vibes, was launched in Korea.
Alfa Romeo x FILA
FILA joined forces with Alfa Romeo again with its second skiwear collection in China.
Alfa Romeo X Eberhard Co Watches
Alfa Romeo Apparel
Alfa Romeo X FILA
The Italian sportswear brand FILA has released the 2022-2023 skiwear collection in China in a joint collaboration with Alfa Romeo and other renowned brands for skiwear, snow-making and ski resort.
Alfa Romeo Mountain Bike
Alfa Romeo Replica Collectable
Alfa Romeo Fragrance
Alfa Romeo X Uniqlo
Alfa Romeo X GTA 7
Alfa Romeo X Eberhard Co
The “Quadrifoglio Verde” limited edition watch is dedicated to the sporting spirit of the historic Italian brand, Alfa Romeo: 250 pieces designed to showcase the technical know-how and stylish design characterizing both brands’ products.
Alfa Romeo Bicycle
Wantto Licensethis Brand?
Speak with our team to start the process.
We’ll show you how you can license this brand.
