Pepsi has continuously adapted its marketing strategies to appeal to changing consumer preferences, incorporating celebrity endorsements, sponsorships, and innovative advertising campaigns for years. Pepsi’s influence on history includes the Superbowl Pepsi Halftime Shows, the continuous sponsorship of the Champion’s league and music collaborations with top artists including Madonna, Beyonce, Kanye West, Lady Gaga and Doja Cat.

Gen Z consumers are passionate about environmental and social issues, Pepsi's commitment to sustainability initiatives, such as reducing plastic waste and carbon emissions, resonates positively with Gen Z and Pepsi's recent brand refresh and visually striking advertising campaigns have also captured their attention!