This November, leading Australian streetwear brand NANA JUDY is releasing its anticipated NANA JUDY x PEPSI collaboration created by PepsiCo’s licensing agency IMG.
The collection is streetwear focused with a significant nod to nostalgia, consisting of men’s and women’s styles that pay tribute to the PEPSI brand’s heritage. Featuring a mix of PEPSI’s logos and styles ranging from the 70’s to the noughties, the line consists of varsity jackets, traditional baseball jersey tops, basketball shorts, track shorts and printed vintage tees. Premium details are featured throughout the collection, including high density embroidered patches with ‘Since 1898’, the iconic ‘Pepsi Globe’ and NANA JUDY’s brand logos.
NANA JUDY founder and creative director Glenn Coleman grew up with PEPSI, buying it from the corner store in summer and being inspired by the brand’s Super Bowl half-time commercials. “We wanted to collab with PEPSI as it is such a powerful, globally recognised brand, synonymous with good times and a huge part of culture that spans decades – it’s a great match with our brand,” Coleman said. “We really leaned in on those emotions from all of our experiences with the PEPSI brand growing up to create this collection.”
Renowned in the streetwear world for its exclusive fabrics, design features and premium finishes, NANA JUDY is worn by artists and celebrities worldwide. The brand has continued to deliver, from its New York Fashion week shows to Coachella estate parties.
The NANA JUDY x PEPSI collab collection will drop on NANAJUDY.com at 10A.M. AEDST on November 1, 2021. It will also be available from selected streetwear boutiques globally and key retailers including Nordstrom and Bloomingdales in the US, as well as The Iconic, Culture Kings and Myer in Australia.